Dry Shampoo Industry: Analysis and Opportunity and Forecast to 2027
Market USP Rising preference for dry shampoo in spray form : Consumers prefer spray dry shampoo as compared to powder since it can be easily applied to the roots. Spray shampoo also enhances hair volume and eliminates any build-up on the scalp. At present, the spray segment accounts for the largest share of the Dry Shampoo Industry. There is a growing demand for the spray form of dry shampoo at salons and by individual consumers. Celebrity endorsements are also driving the sales of spray dry shampoo globally. Growth of the organized retail sector: In 2018, brick and mortar retail stores accounted for the larger share of the global Dry Shampoo Industry . To check out the quality and variety of products, consumers prefer to visit retail stores. Additionally, store-based channels aid price comparison for different products and brands, which is driving the growth of the segment. The increasing number of specialty stores offering salon-grade products have contributed significantly to t