Tonic Water Market Global Market Demand, Opportunities, Top Key Players and Forecast to 2027
Market Highlights Tonic water is a carbonated drink that includes quinine as a major ingredient. Quinine has been used for its medicinal properties to treat malaria and other diseases. Quinine in tonic water tastes bitter and was used earlier as a palatable way to consume quinine medicine. Recently tonic water has gained popularity as a drink mixer in gin and vodka-based alcoholic drinks. Direct consumption of tonic for bitter flavor has also been a key driver driving the growth of tonic water market. Tonic water market has been segmented by type into flavored and non-flavored. Flavored tonic water dominates the market owing to the variety and palatable taste. Flavored tonic water contains added high fructose corn syrup or sugar and artificial sweeteners, such as aspartame, to cut the bitter taste of quinine making tonic water a direct consuming refreshing drink. Flavored tonic water also imparts a distinct taste when used as a drink mixer in cocktails and vodka-based alcohol drinks.