Flavored Water Industry - Global Growth, New Opportunities and Forecast – 2027
Flavored Water Industry has witnessed continued growth over the last few
years and is projected to reach USD 16,370.4 Million by 2025 at a CAGR of 7.6%.
Flavored water is carbonated or still water enriched with different flavors.
The addition of flavors in drinking water has led to increased intake. Flavored
water is r infused with fruits, vegetables, and herbs. Rising awareness of the
importance of health and wellness has resulted in the growing adoption of
healthy lifestyles. Increasing awareness about the benefits of water
consumption over sugar-sweetened beverages is also boosting the demand for
flavored water in the market. The preference for products with low sugar and
calorie content and no preservatives, chemicals, or artificial additives is
increasing. Hence, the focus on health consciousness is directly fueling the
demand for flavored water across the globe. Product innovation and promotion and
rising demand for natural and clean-label beverages have created a wide range
of opportunities for manufacturers of flavored water.
The Global Flavored Water Industry is highly competitive with key
industry players adopting various strategies such as product launches and
acquisitions to strengthen their market positions. PepsiCo. Inc., The Coca-Cola
Company, Nestlé S.A., Keurig Dr Pepper, Polar Beverages, Crystal Geyser Water
Company, Danone S.A., Hint Inc., Kraft Foods, and Talking Rain Beverage Company
are the major companies in this market, who compete based on market presence,
quality, and price. It has been forecast that improvements in the global
economic scenario and the growing flavored water industry in emerging nations
would drive market growth.
Competitive Analysis
Market Research Future recognizes PepsiCo, Inc. (US), The Coca-Cola Company (US), Crystal Geyser Water Company (US), Hint Inc. (US), Nestlé S.A. (Switzerland), The Kraft Heinz Company (US), Danone S.A. (France), Keurig Dr Pepper (US), Talking Rain Beverage Company (US), and Polar Beverages (US) as the Key Players active in the Global Flavored Water Industry.
Downstream Analysis
The Global Flavored Water Industry has been segmented on the basis of
Type, Packaging Type, Distribution Channel, and Region.
Based on type, the global market
has been divided into carbonated and still. In terms of revenue, the carbonated
segment dominated the global Flavored Water Industry in 2018. However, the
still segment is projected to register a higher CAGR of 7.8% during the
forecast period. Still, flavored water is obtained from a variety of sources
such as groundwater from wells, protected springs, or public water supply and
is considered better than carbonated water.
By packaging type, the market has
been categorized as bottles, cans, and others. The bottles segment garnered the
largest share of the global Flavored Water Industry in 2018. The convenience
offered by bottles makes them a popular choice among consumers. However, the
cans segment is expected to register a higher CAGR during the forecast period.
Based on the distribution channel, the global Flavored Water Industry has been classified as store-based
and non-store-based. The store-based segment has further been divided into
supermarkets & hypermarkets, convenience stores, and others. In 2018, the
store-based segment accounted for the larger revenue share of the market with
supermarkets & hypermarkets being the largest sub-segment. The growth of
the retail sector is the major driving factor for the growth of the segment.
The non-store-based segment is projected to exhibit higher CAGR during the
forecast period.
Regional Analysis
Geographically, the global Flavored
Water Industry has been segmented
into North America, Europe, Asia-Pacific, and the rest of the world. As per MRFR
analysis, North America dominated the market, accounting for the largest market
share of nearly 39% in 2018. However, the Asia-Pacific Flavored Water Industry
is expected to register the highest CAGR of 8.1% during the forecast period.
NOTE:
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